Relevance is not a Thing but a Perception
summary
Argues that relevance is not a static score but a user perception and shows working prototypes that replace rank lists with motion and correlated visual action and merchandiser-controlled result compositions. Describes instrumenting sites with A/B tests and dashboards, tracking clicks, conversion and average order value, and comparing a baseline algorithm to interaction-driven layouts. Reports measurable uplift in engagement and purchase metrics from experiments and details the implementation tradeoffs between static ranking and perception-first interfaces. relevance is perception
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chapters (6)
- 0:00Introduction
- 3:10Relevance vs perception
- 7:25Consumer search experience
- 13:48Merchandising and promotions
- 18:05Product relevance challenges
- 21:03Q&A session
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