Businesses fight friendly fraud with Ethoca Consumer Clarity on Azure Cosmos DB
summary
Ethoca Consumer Clarity returns merchant names, logos and digital receipts to reduce friendly fraud, built on Azure Cosmos DB to serve millions of requests with low latency. The system stores 15 TB of data and scales to billions of documents, uses point reads to meet an under 10 ms SLA at the 95th percentile, relies on autoscaling RUs and replicated regions for failover, and pushes large batches via ETL — including cases where ETL loads billions in 12–14 hours while pre-provisioning partitions to avoid splits.
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