Create scaled customer experiences with digital assets
summary
Illuvium runs a reverse auction and uses Immutable X as a blockchain abstraction to avoid gas spikes, then materialises chain state into DynamoDB via Lambda and Dynamo streams, fronted by CloudFront and API Gateway. The sale moves 20,000 items raising $72 million and leaves only 31 unsold; peak load hits 10,000 Lambda invocations per minute. The design prioritises cost effectiveness, event-driven reconciliation, durability and the ability to redrive failed events.
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chapters (7)
- 0:00Introduction and overview
- 1:17What are digital assets
- 10:35Benefits and challenges
- 14:07Serverless architecture approach
- 16:08Illuvium land sale story
- 21:23Technical goals and solutions
- 25:21Results and wrap-up
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