Understanding the Challenges and Benefits of NDC
summary
NDC is an IATA airline-only XML standard introduced to replace EDIFACT but registers under 10% adoption after 10 years; airlines use differing platforms so refunds, changes and content vary by carrier; certification and recertification carry significant costs that deter startups; passenger data often sits in PSS/GDS systems and airlines pay to access their own data; ancillaries total about $65 billion (pre-pandemic $93B), 66% of customers are willing to pay for better experiences.
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chapters (11)
- 0:00NDC and digital transformation
- 1:48Speaker background
- 3:56Why NDC was introduced
- 7:05NDC adoption challenges
- 11:44NDC implementation barriers
- 15:37Resellers' NDC hurdles
- 18:05Key NDC challenges
- 18:25NDC benefits
- 21:57Customer experience focus
- 22:18Summary and takeaways
- 23:19Q&A on GDS and IATA
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