Extreme Rebranding: Three Months to Change Everything
summary
A case study of an extreme rebranding: how a team redesigned their Android app’s entire visual identity in three months. Covers the design-system background, the challenges of planning and executing a full brand overhaul, and the timeline and steps taken to launch the new graphical identity for users.
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chapters (19)
- 0:00Extreme rebranding intro
- 2:12Why Deer rebranded
- 3:39127 days to launch
- 5:04Barbie theme checks
- 6:49Design system tokens
- 8:16Koto studio collaboration
- 9:45Proof of Concept tests
- 13:16Mini-player migration
- 14:38Pre-launch risks
- 18:34Design priorities
- 21:20Team adaptation
- 23:45Daily feedback
- 25:31Custom dev tools
- 26:15XML/Compose integration
- 27:19Deployment strategy
- 28:48Launch day live
- 30:16Post-launch monitoring
- 32:01Two-week review
- 34:05Key takeaways
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