The Fabulous Journey to Material Design Award
summary
Taylor describes design and marketing lessons from building the Fabulous Android app that earned a Material Design Award, covering concrete topics such as attention to micro-details, using illustrations within the app, and applying data-driven design methods. The talk focuses on how these specific practices were used in Fabulous and what other teams might learn to improve their own apps.
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chapters (12)
- 0:00Start
- 5:47Which mobile platform should we build for our
- 13:18How hard can it be to design a great app?
- 17:42How do we differentiate ourselves from other similar tools and be unique?
- 21:00Is it worth spending time on details? Will the user aware of our efforts in the design?
- 25:40When is the suitable moment to convert users?
- 28:41What can we do so the user understand the concept of the app but not ovewhelmed with tons of tutorial?
- 31:49What can we do to improve user engagement with the product?
- 35:12How far can we go with just providing a single language in the app?
- 36:37How can we know the changes we made have positive impact to user experience?
- 38:41Are we able to pull it off with everyone working remotely?
- 40:04Is having a design-first culture in the team worth
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