Keynote: Android First
summary
Argues for launching Android first by namecalling the iOS‑first habit a self‑reinforcing mistake and backing it with specifics: Android holds an 85% global market, the Play Store supports staged rollouts and A/B testing, core features ship via RecyclerView and ConstraintLayout and support libraries so newer APIs reach users without waiting for OS upgrades, startups repeatedly lose users and features by favoring iOS, Instagram and Equinox are cited as examples, and translating apps plus splitting feature development between platforms increases reach and hiring success.
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chapters (20)
- 0:00Intro
- 0:50Android First
- 3:32Apple vs Android
- 4:52iPhone
- 6:59Android Microaggressions
- 8:06Equinox
- 9:12Instagram
- 10:16Coachella
- 11:12Europe
- 12:52Why Android First
- 13:19Cost of Innovation
- 15:17Recruiting Talent
- 17:05Device Fragmentation
- 21:08Why Android
- 23:16Launching on one platform
- 24:58Android users dont have the money
- 27:45Private revenue
- 28:56Why launch on iOS
- 31:28Why launch on Android
- 33:50Conclusion
