An Identity that Unites Oslo
summary
Project replaces 250+ fragmented logos with one logo and a flexible system built from three city-inspired shapes, backed by a component library for digital services; rollout gets political approval March 27 and unfolds over about four years. Implementation involves 1,500 city staff in co‑design, serves 53,000 municipal employees via a digital design assistant, introduces the custom typeface Oslo Sans, and targets multi‑million euro annual savings while working across print, signage, web and motion.
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