Transforming Commerce in the Metaverse: Interview with Andreas Becker
summary
Eyetencity builds middleware and front ends that let retailers publish photo‑real 3D stores and artist exhibitions into multiverses without heavy installs, claiming users click in and load in ~2 seconds on a smartphone. The platform removes arcade-style gamification and focuses on commerce workflows (inventory, checkout, visual merchandising) to help brands replace shrinking physical revenue — cited 35% storefront declines in some cities — and predicts mass retail adoption within two to three years. no-download smartphone access commerce-first metaverse
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