One-on-One with Charlie Lyons
summary
Argues that agentic commerce is moving from research to consumer reality while merchants still lack organized human data and basic personalization, and big vendors like OpenAI Amazon and Google roll out features unevenly — UCP not in UK yet while US beta runs. Describes agent-run onboarding that fully provisions new hires, cites work with PayPal experiments where teams spend 6 months building prototypes then deliberately throw them away after learning, and says consumer behavior outpaces merchant readiness.
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