~/talk

Adobe Experience Platform Data Collection

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Adobe Experience Platform Collection claims one unified pipeline: a single web/mobile SDK collapses multiple Adobe libraries into AP Web SDK (library 121 KB → 20.8 KB in the demo) and sends one beacon to a globally distributed edge that handles thousands of events per second with low latency. Event forwarding / Launch Server Side lets developers run ES6 code or install extensions on Adobe infrastructure to transform and fan out events to GA, Facebook, webhooks, etc. Developer tools include a scaffolding npm tool, local sandbox and a public hello‑world repo (no license required to start).

AI-written summary · about

  1. 0:00Introduction and agenda
  2. 1:47Four industry trends impacting data collection
  3. 3:56Old school architecture vulnerabilities
  4. 5:22New school architecture principles
  5. 7:51Demo overview and user experience
  6. 9:37Performance comparison old vs new
  7. 11:05Launch server side rules and actions
  8. 12:49Real-time data propagation demo
  9. 14:35Developer experience introduction
  10. 15:40Scaffolding tool for extensions
  11. 17:25Extension sandbox testing
  12. 22:41Summary and resources
  13. 24:30Q&A session
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