The impact of ad filtering on performance marketing in 2025 and 2026
summary
Claimed measurements show desktop adblocks: 20–40% tracking loss and 10–25% conversion loss, mobile blockers 5–10% lost conversions, antivirus/privacy extensions ~35% loss and privacy models 3–10%. Estimates put non‑Amazon affiliate tracking losses at about $781M in 2024 and project the market gap to reach ~$1B untracked by 2026, with Amazon alone cited at $295M lost commissions (2024). Examples include tracking-link redirections flagged in EasyList, pop‑up chains, and a reported $100k removal offer for a listed domain.
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chapters (15)
- 0:00Introduction and speaker intro
- 1:23Impact of ad blockers on revenue
- 3:36Affiliate marketing market size
- 5:24Affiliate trends and cashback services
- 7:13Tracking losses from ad blockers
- 8:15Amazon Associates and tracking issues
- 10:36Estimated losses in 2024
- 11:38Predictions for 2025 and 2026
- 13:03Ad blocker effects beyond blocking
- 14:07EasyList and competitor issues
- 15:56Proposal to remove from EasyList
- 17:47Market cooperation for solutions
- 19:13Acceptable ads and future steps
- 20:17Q&A session begins
- 26:19Q&A on tracking and extensions
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