User Research: Zcash Payments Are Normal

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" summary

User research uses interviews and repeated surveys (shared on the Zcash Community Forum) to track Net Promoter Score and behaviors; NPS rises from negative to NPS = 3 for transacting, 2 for holding this year, while frequent transactors score much higher (36 holding, 50 transacting). Early adopters who get paid in ZEC are especially promotive—84% have received ZEC as payment—and concrete use cases (a Venezuelan baker selling cookies, cab drivers, allowances for kids, private payroll) show what tools and UX gaps to prioritize: payment rails and wallet improvements.

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" chapters (27)

1. 0:00Introduction
2. 1:17What is Zcash User Research & Engagement (Zure)?
3. 1:41Our Future
4. 2:50What is Zcash?
5. 3:15Zcash in four elements: technology, casino, cause, product
6. 7:53Zure’s main focus
7. 8:10Zcash-powered product payments
8. 8:55Net Promoter Score (NPS)
9. 10:20NPS survey results
10. 10:48Differences between users vs holders of ZEC
11. 14:06Product Adoption Curve
12. 15:36How do we communicate real value to potential users
13. 18:55Early adopter of ZEC payments, case study
14. 20:42Use Cases
15. 23:24Perfect early adopter of Zcash payments
16. 25:26Top User Persona: Receiver of ZEC Payments (RoZP)
17. 27:19User Research Methodology
18. 28:39Methodology highlights: research
19. 29:34Engagement
20. 31:30Ways to get involved: interviews, surveys, events, forum
21. 32:25We need to act now for a bright future
22. 35:04Advice for supporting and promoting daily use of Zcash
23. 36:02Will you have face to face events?
24. 36:51Is low adoption due to poor UX?
25. 38:26Geographic locations of interest
26. 39:27How can we get feedback to build more efficiently
27. 40:14If we could materialize a feature, which would you choose?