Documentation as Marketing? From Conflict to Collaboration
summary
Argues the conflict between documentation and marketing is false and shows concrete fixes: evidence of fragmented three-part sites, examples of tooling and rules used (registered trademark checks, alt text and link linting), and where marketing skills like SEO and discoverability actually reduce churn. Mentions a hiring anecdote that reveals real organizational resistance, describes integrating CMS and API docs, weighs grammar/privacy tradeoffs for tools, and gives actionable collaboration points and why they matter.
AI-written summary · about
chapters (4)
- 0:00Start
- 2:39The Structure of the Presentation
- 21:44Why Do We Need this Collaboration
- 37:42How Do You Review and Update the Rules Regularly
related talks
40mDocumentation as User Experience
39mInvisible influence: the documentation behind UX copy
24mRe-thinking product adoption through documentation design
39mThe Pains of Composition: How to write your best documentation in a collaborative world
05mA Lightning-Quick Intro to Cross-Functional Writing
43mDocumentation is UX! - Change my mind
29mHumanizing Your Documentation
45mContent Amid Chaos