How can you dream of an agile process if you don't fix the deal with the customer
summary
Argues that fixed‑price/time contracts kill agility and freedom, showing with a dollar‑auction exercise (people bid irrationally, Shubik found mean bids $0.0384 for $1) and real examples like gas stops and a Netflix cancellation flow to show value is subjective and systemic. Recommends redesigning agreements into outcome‑oriented "knowledge work" contracts, using cross‑functional teams, team topology, and UX+Dev loops to stop selling time and measure value with stakeholders, so incentives align and work yields real customer value.
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chapters (14)
- 0:00Contracts for agile teams
- 2:10Gold versus mortgage value
- 5:25Customer needs revealed
- 9:41Value beyond what we build
- 12:50Time destroys value
- 15:40Dollar auction trap
- 22:09Tenders and commitment
- 24:38Systemic value
- 27:49Legal teams kill value
- 29:13Dismantle silos
- 31:20Measuring value
- 33:50UX and dev collaboration
- 38:16Time and trust
- 40:22Trust zones
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