VOICE 2021 | Mike Zagorsek, Soundhound
summary
Asserts that every brand should build a custom voice assistant that acts as a multi-channel extension of the company and its customer experience, not just major firms. Recommends combining internal strengths — customer experience and brand innovation — with external technology by partnering with the right voice AI providers (SoundHound cited as a platform partner) so brands keep control of voice identity while outsourcing core speech and NLU components.
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