How SERHANT shipped AI without a second chance
summary
SERHANT ships S.MPLE, an agentic AI that returns admin time to agents and reports an average 144% GCI increase in their first year by combining proprietary data and guardrails with humans-in-the-loop verification. Product and engineering work side‑by‑side on Vercel, enabling rapid iteration from a v0 Claude integration to 23 production apps built by non‑engineers, backed by a data moat via SERHANT Listings API SLAPI and policies like fair‑housing refusal.
AI-written summary · about
chapters (9)
- 0:00Stuck on one side of the wall
- 2:48A media company masquerading as a real estate company
- 3:52S.MPLE: agentic AI with humans in the loop
- 6:41Building on Vercel since 2019
- 7:23From skeptic to "let's go faster"
- 8:57The v0 unlock: 23 production apps from a non-engineer
- 12:36Replacing fear with understanding
- 15:30The data moat, guardrails, and 144% GCI
- 17:01S.MPLE 2 and closing








