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Fireside Chat: Building Agentic Storefronts

Panelat Vercel Ship 26 New York City · on Tuesday, 2026-06-30· [ai-assisted-development]
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Hydrogen and Next officially join so developers can run headless Shopify on Vercel with ready components for cart, inventory and optimistic UX, and teams ship a Vercel Marketplace integration that lets you prompt your way to a store. A new Catalog API exposes billions of products with normalized colors, sizes and clustered offers for search and embedding. Demos deploy Next.js or Hydrogen to Vercel, use agent tooling and quick prototypes, and show niche web apps that actually work at scale after real traffic spikes of 40x.

AI-written summary · about

  1. 0:00Partners for half a decade
  2. 1:51Announced this week: Hydrogen and Next
  3. 5:43Prompt your way to a store
  4. 7:16If code is free, what's the new moat?
  5. 8:37Tobi's thesis: tools shape the market
  6. 11:33The Catalog API: billions of products, open to all
  7. 14:04Commerce in the fabric of every app
  8. 16:02Designer demos and what's next
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