Why Artists Should Care About Web3
summary
Napster pivots to Web3 with a clear roadmap: a token launch next year, token-gated collectibles and metaverse shows, and a Robux-style economy to drive microtransactions and fan rewards. The company holds licensing for 170 million tracks, runs a near–nine-figure streaming business, and reports proof points—virtual meet-and-greets on Roblox and Zara Larsen earning more there in six months than from streaming. Investment in music Web3 is small today (low hundreds of millions) but Napster aims to scale consumer adoption.
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chapters (8)
- 0:00The evolution of music
- 1:21Why web3 matters for music
- 3:22Investment and market growth
- 5:13The digital fan experience
- 8:31From investors to fans
- 9:41Reimagining the Napster brand
- 12:41The future of fan utility
- 14:35Artist engagement in web3
