How Snowflake Powers Marketing Analytics
summary
Shows how to ingest marketing data automatically with Snowpipe ingestion and consolidate Salesforce, Facebook, clickstream and ad spend into Snowflake for a unified customer 360 profile. Describes using ETL connectors for dozens of martech sources, storing semi structured JSON, and running BI and models concurrently via separated storage and compute. Claims dashboarding in Tableau answers about 80% self service questions while analysts handle the remaining complex attribution and lifetime value work.
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chapters (7)
- 0:00Introduction
- 0:48Why does data matter
- 8:12Whats a good data strategy
- 12:45Building a list of data sources
- 15:56Single place to store data
- 20:11Selfservice analytics
- 23:09Build urgency
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