Hadoop in the cloud: A Nielsen use case
summary
Nielsen moves core analytics to public clouds to drive agile devops and elastic, near‑real‑time processing, running about 10% of commercial workloads in the cloud today and targeting ~50% over time. The implementation uses a portable open‑source stack deployed across multicloud (AWS, Azure) with Cloudera Director for cross‑cloud management and Google apps for business collaboration. Early production deployments run analytics jobs in both AWS and Azure and report successful scale and cost arbitrage.
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