Pivoting in Bear Market - From P2E to Real Users
summary
Launched on Solana in 2021, the project raises $4.5M and hits a $4.5B valuation while claiming 200,000 unique players and roughly 10% of Solana’s user base, then finds play‑to‑earn token economics unsustainable after the market and FTX shock. Response is a bear‑market pivot: rebuild as a mobile‑first studio (team with 20M+ downloads), shipping DeFiLand Mobile plus three casual titles (idle racing, hyper‑casual racing, Survivor pre‑alpha in November), partnering with Saga phones and swapping PR spend for short‑form content and toys.
AI-written summary · about
chapters (6)
- 0:00Intro
- 1:33What was Defland
- 3:22Pivoting in Bear Market
- 4:24Kindnight Studios
- 6:04Mobile
- 8:30Marketing
related talks
21mIt's SOL Summer Again: Exploring the Solana Ecosystem
20mFrom Crypto Product to Finance Platform
26mConsumer App And Creator Economy on Solana
17mSolana Summer: Pit Vipers and Boomtown Vibes
14mNavigating Crypto Cycles as a Builder
05mCorey Wilton
24mEngage-to-Earn, SocialFi, and the Dream of Mass Adoption
13mVenmo in the Age of Crypto