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A/B Testing, Ads and other 3rd Party Tags

Talkat Smashing Conference London 2018 · on Wednesday, 2018-02-07· [web-performance]

Covers how common third‑party JavaScript (analytics, ads, A/B testing tools, comments, recommendations, retargeting, social widgets) impacts site performance—from load times to janky interactions—and examines strategies for managing and mitigating that impact. Presents examples of techniques used on real sites to tame third‑party scripts and practical pointers to reduce their effect on user experience.

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