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Strategy for Crypto Growth in Italy and Europe

on YouTube 10m
Talkat SiGMA Central Europe 2025 · 2025-11-04..11-06· [payments-and-fintech]

speaker

name:Fiorentina D'Amore
links:none on file

resources

video:https://youtu.be/xU9QW97sFxo
slides:none on file

summary

Blockchain.com secures a Mika license and intends to passport services across EU, targeting Italy as a “semi‑virgin” market with low adoption but high upside. Strategy centers on education about product features and risks, a push into SME payments in stablecoins, and building trust through regulation to trigger merchant acceptance. Plans include a physical footprint and returning to SiGMA; expects MiCA to harmonize rules (MiCA 1/2/3 analogue to PSD evolution) and accelerate B2B and consumer uptake.

AI-written summary · about

chapters (9)

  1. 0:00Start
  2. 0:04Introduction
  3. 0:29Blockchain.com in Europe
  4. 1:01Italy’s Emerging Crypto Market
  5. 2:00Importance of Education
  6. 3:10Building Trust in Crypto
  7. 4:05Italy's Digital Payment Evolution
  8. 5:02The Role of Mika
  9. 6:12Future of Crypto in Europe

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