“RIGA COMM 2025” Women in Tech Conference / Tiiu Ehastu, Head of product, Inbank
summary
Five-year arc from business analyst to leading a consolidated product-led company unit, describing the org move that required rewriting roles (business/IT analyst → product/data analyst → product managers + engineers), shifting QA and integrations into product teams, and managing the fallout of invisible politics. Calls out high prevalence of imposter syndrome in high-achieving women, prescribes acting despite doubt, setting boundaries, using empathy, systematic thinking and collaboration to adapt and lift others.
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