“RIGA COMM 2025” Women in Tech Conference / Ilze Rosicka, Automation Specialist at Nutrameg
summary
Career pivot from 15 years in marketing to bot-building explains learning to code from zero via a Riga Girls program, quitting a CMO role and studying eight hours a day. Three concrete automations are built and running: a daily review pipeline in Google Scripts that translates and sentiment-tags reviews and posts critical ones to Slack in about a minute; an LLM-backed vet advisor that routes thousands of incoming questions to bot or human using a company knowledge base; and an influencer scout using Playwright that scrapes Instagram, filters profiles and sends personalized invites at scale.
AI-written summary · about
chapters (5)
- 0:00From marketing to coding
- 1:46Realizing automation potential
- 3:09Learning to code from scratch
- 5:13Three automation examples
- 9:26From brands to bots
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