Perfectly Portable – Japanese Mobile Culture Influencing the Front-End
summary
Japan reaches a 95% mobile subscription rate with roughly 107.5 million mobile internet users, driven by carrier-controlled services like imode (introduced by NTD Doo) that ship on Galapagos feature phones and enable QR codes (Denso wave), RFID payments and mail-magazine microblogs. iPhone lands mid2008 under SoftBank’s three‑year monopoly; number portability to 2011 and a kti word panel shows Android gains ~8 percentage points. Fastest growing users skew age five or younger.
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chapters (9)
- 0:00Introduction
- 1:30Overview
- 4:10Mobile Culture in Japan
- 8:35Imode
- 14:12Demographics
- 15:14GADAK
- 21:09QR Codes
- 23:55Mobile First
- 26:47Power
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