Autonomous Marketing at Klaviyo: Architecting Composer and 1:1 Personalization at Scale
summary
Klaviyo runs on a real-time data platform that ingests 2.5 billion daily events from 350 integrations and 7.3 billion customer profiles to power autonomous marketing. The team builds an AI Composer agent that drafts campaigns, an execution layer of real-time flows, and 1:1 personalization driven by neural networks plus multi-armed bandits for continuous optimization. Demonstrated at scale across ~200,000 brands, the system produces campaign drafts, routes messages across email, SMS, WhatsApp and web, and learns from outcomes to improve open, click and conversion rates.
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