Fireside Chat: The Future of Commerce
summary
Facebook builds dedicated commerce teams inside each app, insulates budget and elevates commerce to company-level goals, and uses cross-product incubation to bootstrap marketplaces rather than sequencing features. Creator economies gain from atomized rights via NFTs that could automate cover-song payments and enable membership value. Product work pairs UX with operational economics: teams use dashboards to surface shop anomalies and calendars of product drops, prototype low-cost NFTs and even write simple smart contracts to learn the plumbing.
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chapters (8)
- 0:00Introduction
- 0:40Shivas background
- 6:05Connecting supply and demand
- 9:46Setting up a product team
- 12:43Diversity in product teams
- 16:31How to identify great PMs
- 19:58The future of product
- 24:08How to stay up to date








