Behavioral Science for Good and Evil Part 1
summary
Introduces concrete behavioral tactics and quick experiments: explains System 1 vs System 2 thinking, shows a video where viewers count 16 passes and learns that about half missed the gorilla, and links that inattentional blindness to product choices. Covers defaults changing 401k and organ-donation rates, warns of confirmation-bias-driven p-hacking, recommends diverse teams and disciplined experiment design, and urges setting ethically aligned defaults rather than toggles that boost conversion at users’ expense.
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