Keynote - Building Products at Scale
summary
Five concrete lessons for product teams: there are no overnight successes — the iPhone 4 spends 2.5 years in prototype before launch; five lessons emphasize evolution over grand rewrites, ship V1 early, and measure deeply. Measurement finds one third of features hurt the product, a third help, a third are neutral. Use automation and proven tooling such as Gatekeeper, Quick Experiments, Deltoid and instrument events like registration, add‑to‑cart, retention.
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chapters (9)
- 0:00Welcome
- 0:28Meta to StatSig: products at scale
- 1:32Product development models
- 3:19Overnight success myth
- 4:44Evolution in product development
- 6:32Ship now, perfect later
- 7:56Measure for product success
- 10:03Tools for automation and scale
- 12:10Closing
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