Onchain IP in the Age of AI
summary
Story Protocol proposes putting creator rights and royalties onchain with smart contracts that map one-to-one to real legal contracts, enabling creators to opt out of training or set revenue splits (example claim: a model can send 90% of earnings back to a voice owner). Live demos include a digital fashion app Ablo working with Balmain and a networked example where Magma (2.5 million users) plus other apps create an IP LegoLand and about 50 apps on testnet already integrate the API for instant licensing and micropayment flows.
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chapters (36)
- 0:00Introduction: Jason Zhao on Onchain IP & AI
- 0:46Why Blockchain Solves IP Issues in the AI Era
- 1:14Understanding Intellectual Property in AI Context
- 1:45Expanding the Definition of IP Beyond Entertainment
- 2:15The Vision: Internet-scale IP LegoLand
- 2:44Why Current IP Systems Fail Creators
- 3:14Embedding IP Rights & Royalties Onchain
- 4:05Legal Contracts Backing Smart Contracts
- 4:59Why Aren’t We in a Digital Renaissance Yet?
- 5:29AI Gives Everyone a "Hollywood Studio"
- 5:54Hollywood Strikes & Creator Economy Problems
- 6:18The Real Problem: Outdated IP Systems
- 6:45AI Remixes & IP Conflicts (Drake, Harry Potter)
- 7:39AI Models vs. Journalism & Paywalls (NYT vs. OpenAI)
- 8:06The Tragedy of the Commons in AI & IP
- 8:57Example: AI Models vs. Web Bloggers (Perplexity)
- 9:44AI & IP at a Critical Tipping Point
- 10:09Outdated Copyright Laws vs. Modern Tech
- 10:39Blockchain as the Solution to AI-IP Challenges
- 11:06Protecting Creators' IP Rights Onchain
- 11:33Monetizing IP through AI & Programmable Terms
- 12:00Example: Drake's Voice & Monetization via AI
- 12:29Transformational Power of Programmable IP
- 12:56Remix Culture & Fan Fiction Popularity
- 13:51Bottom-up IP Development & Monetization
- 14:18Unsustainability of Current AI Data Deals
- 15:31Why Reddit & OpenAI Deal Isn't Long-term Viable
- 15:54Open AI Approaches & Financial Sustainability
- 16:20Ideal Solution: Open IP Systems & Monetization
- 16:47Story Protocol Ecosystem Overview
- 17:16Case Study: Ablo App & Fashion IP Monetization
- 18:10Case Study: Magma App & IP Remixing Network
- 19:23Example: Monetization Flow Across Apps
- 19:49IP LegoLand: A Global Programmable IP Network
- 20:17Conclusion: Blockchain, IP, and the AI Future
- 20:42Final Remarks & Story Protocol Opportunities
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