Keynote: Understanding SKAN 4 0 & Its Implications

on YouTube ↗16m

" summary

SKAN 4.0 loosens privacy thresholds with a tiered crowd anonymity system that returns more detail as install counts rise, adds upper and lower source identifiers (one of 100 lower, two 10-value uppers) for finer campaign mapping, and introduces a coarse core conversion value alongside the existing 0–63 fine-grain bucket. LTV tracking now sends up to three postbacks (day 0–2, 3–7, 8–35) and supports an optional lock window to receive values immediately, plus web-to-app attribution via Source domain on Safari only; rollout requires app, SDK and ad-network updates.

AI-written summary · about

" chapters (14)

1. 0:00SKAN 4.0 introduction
2. 0:46SKAN overview
3. 2:12What SKAN is
4. 3:17Older SKAN versions
5. 4:42SKAN 4.0 requirements
6. 6:06SKAN 4.0 changes
7. 6:48Privacy thresholds
8. 7:53Source identifiers
9. 9:59Conversion values
10. 11:46LTV tracking
11. 12:51Lock window feature
12. 13:31Web-to-app attribution
13. 14:13SKAN 4.0 improvements
14. 15:16References