Keynote: Mastering Revenue Growth Using LiveOps & Contextual Personalization
summary
Apple ATT opt-in falls to about 30%, raising acquisition costs, so focus shifts to LTV. Shows a concrete personalization ladder and claims roughly 35% LTV uplift from moving up it. Uses Leanplum/CleverTap plus a new data engine Tesseract DB to store unlimited player events, and builds a mission system and Marlin platform to run behaviorally segmented LiveOps. Reports revenue uplift on decade‑old titles and EverMerge after A/B tests and rollout.
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chapters (9)
- 0:00Keynote introduction
- 1:57Apple ATT impact on user costs
- 3:20Improving LTV with engagement
- 5:25Personalization ladder for growth
- 8:14Challenges with data platforms
- 10:25LiveOps success at Big Fish Games
- 13:39Expanding LiveOps with Marlin
- 15:52Future of LiveOps with CleverTap Gaming
- 16:35Q&A
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