talk

on YouTube ↗01h 20m

" summary

Rovio reports 130 million downloads for Angry Birds Go and 600 million game downloads in one year, building Angry Birds into 2.8 billion total installs and global IPs (toys, parks, a movie). ZeptoLab iterates: 120 concepts -> 50 prototypes -> 5 soft launches -> 1 global, used 2k–10k soft‑launch users, Facebook traffic and analytics, then hit ~10 million global downloads for King of Thieves after reaching a 45% day‑1 retention threshold; panel recommends developer.android.com, developer.amazon.com, Dev Windows, staged rollouts and A/B testing.

AI-written summary · about

" chapters (3)

1. 0:00Rovio's brand vision
2. 27:02ZeptoLab's innovative strategy
3. 49:29App store gatekeepers panel

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