The 15 Minute Model for Optimising Device Experiences

on YouTube ↗38m

" summary

A repeatable, data-driven claim: use Google Analytics metrics plus a simple Excel model to pick a tiny, representative device set in 15 minutes and find real defects that matter. Analysis of over 400 client setups reveals widespread mobile UX, rendering and input bugs; a single fix raised revenue by ~30% and one audit found 13 bugs affecting Android conversion. Tools required are minimal — Excel, Google Analytics — and fixes often take days but recover far more than they cost.

AI-written summary · about

" chapters (14)

1. 0:00Introduction
2. 6:02Password Complexity
3. 10:12UX Bug
4. 11:22Autocorrect
5. 12:58Hierarchy of Needs
6. 14:35Nobody Calls
7. 15:55Customer Problems
8. 17:35Google Analytics
9. 24:21Testing List
10. 25:35Example
11. 27:03Cross browser testing
12. 27:51Qualitative research
13. 29:31Automating the process
14. 32:02Example of automation

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