The 7 Habits of Highly Effective Performance Teams
summary
Company interviews plus case studies claim that performance culture drives measurable business wins: Shopzilla cuts load to 1.2s and sees ~12% conversion lift then drifts to 5s and loses users; Zillow uses performance budgets to catch rogue images; Priceline trims 15 KB from a logo and increases bookings. Uses SpeedCurve, WPO stats, WebPageTest and Lighthouse, correlates Start Render/First Contentful Paint and CPU/First Input Delay with conversions, and recommends embedded engineers and distributed ambassadors to make fixes stick.
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chapters (16)
- 0:00Intro
- 3:26The largest hurdle to creating and maintaining stellar site performance is the culture of your organization.
- 8:11No front-end measurement 2. Constant feature development 3. Badly implemented third-parties 4. Waiting too long to tackle
- 8:511. Performance is a marathon, not a sprint
- 10:21Having a plan Setting clear goals Rigorous tracking (and fun tools) Building community spirit Celebrating milestones
- 11:19Have a champion higher up
- 12:10Then build a cross-disciplinary team
- 13:54Everyone who touches a page should care about the performance of that page.
- 14:14Enlist performance ambassadors.
- 18:25Find out what people care about
- 21:41If they care about user engagement...
- 23:17If they care about SEO...
- 23:33If they care about third parties...
- 30:06One of the original directives of the performance team was we weren't going to set ourselves up to be performance cops.
- 34:50Don't forget to celebrate!
- 37:42In summary...
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