Trademarks in the Metaverse: New Opportunities and Challenges

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" summary

Explains how U.S. trademark rules, the Nice classification and the EUIPO/USPTO guidance clash over virtual goods, using Birkin virtual handbag litigation and a McDonald’s filing as concrete examples; digs into proof-of-use in commerce problems across jurisdictions, the class 9 vs corresponding real-world class debate, enforcement gaps when platforms personalize user experiences, costs per-country for registrations, naked license risk from poor trademark control, and practical steps for legal/product/marketing alignment.

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" chapters (11)

1. 0:00Trademarks in metaverse intro
2. 14:27Metaverse trademark opportunities
3. 16:34Virtual space registration challenges
4. 18:41New classes for virtual goods
5. 20:06Jurisdiction and filing strategies
6. 23:17Proving use in virtual spaces
7. 25:46Trademark licensing in metaverse
8. 30:00Cross-platform enforcement
9. 33:58Evidence for virtual disputes
10. 36:51Key takeaways and future
11. 39:19Q&A