Sponsored Keynote: The Superpower of Observability - Context is King
summary
Argues that observability’s real value is context that connects business data across marketing, HR, R&D and finance, showing concrete examples: a production bug exposing all user data that forced immediate hotfixes, and a car-enrollment failure that spawns support tickets, developer interruptions, social media hits and marketing involvement. Proposes treating the 99th-percentile response as a failure and using industry signals like an Apex score, and quantifying how common 4xx/404 errors translate into measurable infrastructure cost and potential savings.
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