Enterprise-grade composable commerce with Next.js
summary
Migrates millions of customers to a composable stack using Next.js, Shopify Plus, Prismic and Vercel, with SWR as an innovative caching layer and On‑Demand ISR webhooks to avoid full rebuilds. Middleware and edge functions secure endpoints. Result: server response times drop ~85%, Core Web Vitals improve to near‑perfect, builds save hours each sprint, and multi‑region launches succeed in the US, UK and Spain — a working, production composable commerce platform.
AI-written summary · about
chapters (7)
- 0:00The state of retail
- 2:11The Birchbox migration
- 3:03Designing for composability
- 4:00SWR and data fetching
- 5:52ISR and middleware
- 7:40Development and deployment
- 8:30Project results and future
related talks
17mMaintaining performance across a highly dynamic commerce site
22mOptimization strategies for a performant, headless storefront
12mNext.js, BigCommerce & the Future of Performance in Ecommerce
46mWhat we learned rebuilding the largest Nordic electronic retail website in Next js?
01h 00mWhat we learned rebuilding the largest Nordic electronic retail website
28mThe Path to Scaling a Digital Enterprise
24mCache for Commerce Performance and Optimization for High Volume Sales
16mHigh-speed personalization with Next.js