Unified Authentication with Ozon ID: Improving User Experience While Cutting Company Costs
summary
The talk explains how Ozon built a unified Ozon ID authorization across apps by combining about seven different login methods (passwordless, SMS-free OTP variants, third-party SDKs and built‑in iOS/Android auth features). It covers why standard methods are insufficient, how to prioritize and integrate these technologies into a single Ozon ID SDK, and how that design improves user comfort, increases conversion and reduces company costs.
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chapters (8)
- 0:00Introduction
- 4:21What is authorization
- 8:22Authorization methods overview
- 13:58Third-party authorization
- 16:30Cross-ecosystem authorization
- 23:17Implementation challenges
- 28:04Why multiple methods
- 30:33Q&A
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