Ted Dunning, Chief Application Architect, MapR
summary
Explains a practical recipe: compute co‑occurrence with the G test (log‑likelihood ratio), rank surprising pairs, and use those scores for recommendations, fraud and anomaly detection, language and genome ID, and document classification. Shows cheap shifts data problems from hard to easy, reports saved tens of millions by a small team using this approach, notes naïve chi‑squared overestimates by 200 orders of magnitude, and argues co‑occurrence often matches or approaches complex models.
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chapters (12)
- 0:00Start
- 3:30Most data isn't worth much in isolation
- 5:30With great scale comes great opportunity
- 6:18A simple example-security monitoring
- 7:53Another example-fraud detection
- 20:06Real-life example
- 21:38Document classification
- 22:02Language identification
- 22:12Species identification
- 22:27Common Point of Compromise
- 22:41Simulation Setup
- 23:44Parametric Simulation
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