Generating a Billion Personal News Feeds
summary
Facebook ranks feed for 1 billion users across hundreds of billions of posts by retrieving and scoring candidates in real time, targeting under 200 milliseconds for retrieval and noting the top story gets about twice the interactions of the next item. Models predict probabilities for clicks, likes, comments and combine them with weighted sums; feature selection uses boosted trees on subsamples and negative under‑sampling, then a stacked boosted trees → logistic regression serves fast scoring, with surveys used to calibrate event weights.
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chapters (7)
- 0:00Introduction to news feed
- 1:03System scale and goals
- 4:15How the news feed works
- 7:33Machine learning approach
- 11:20Leveraging network data
- 13:21Feature and model engineering
- 17:31Measuring and balancing
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