How blockchain revolutionizes fight vs counterfeits
summary
Elas and Manufact pair blockchain with product tagging to tokenise each luxury item from factory to consumer, already piloting in cigars with a proof of concept landed in Dec 2022 and a first live customer. The system uses coinbase output ledgers (newly minted coins) for immaculate provenance, mints a digital token per sealed box, exposes distribution mismatches, and flips a sealed-package tamper flag when opened; demo shows NFC tap revealing box number, production data and an immutable unseal event.
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chapters (5)
- 0:00Introduction to Elas
- 1:02Limitations of Legacy Tech
- 3:20Blockchain and Provenance
- 6:28Manufact Project Overview
- 9:45Live Product Demonstration
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