Building Your Brand with CNCF AMA
summary
Practical roadmap for getting visible: add a project to the CNCF Landscape via a pull request to the landscape (logo, repo, URL) and expect an immediate deploy preview; reach 15,000 Cube Weekly subscribers or the 300,000 monthly blog views by pitching posts; book YouTube or live streams through the online programs submit via Calendly; apply to the CNCF Sandbox with a CNCF sandbox Google form and clear an ~18‑item onboarding checklist. Numbers cited: ~15k newsletter, ~300k blog views, 195 CKSPs, mentoring grew 71→target 100.
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chapters (18)
- 0:00Intro
- 2:05Marketing Brand Awareness
- 4:12CNCF Landscape
- 7:28Social Media
- 9:14CNCF Weekly
- 10:17CNCF Blog
- 12:24How to Submit a Blog
- 13:30How to Submit a Program
- 17:39Referral Program
- 19:23Cloud Native Case Studies
- 21:57CNCF Community
- 26:26Being a Cloud Native Ambassador
- 28:11CNCF Ambassadors
- 28:42KCDs
- 31:12kubecon
- 33:35CNCF Resources
- 40:37CNCF Sandbox
- 42:58Member Resources
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