Taming the World’s Largest Trojan Horse
summary
Explains that JavaScript ad tech delivers 10 trillion ad impressions in 2017 and $110B for display, built from ad tags, hosted tag libraries, iframes, cookies and tracking pixels that chain through dozens of vendors; shows tools like an OpenX tag container blocking HTML cookie writes and a Chrome extension “ad footprint” that measures 36 requests and 12s slot loads; documents malvertising like Coinhive miners up 300% and a newspaper homepage with 1,665 tags from 114 vendors.
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chapters (11)
- 0:00Introduction
- 1:16Digital Advertising
- 4:15Digital Display
- 6:27Digital Display Numbers
- 7:32Trojan Horse
- 9:50Part 1 Construction
- 11:42Part 2 Construction
- 13:57Part 3 Debugging
- 15:32Part 2 Whats Coming Through
- 19:42The Solution
- 24:22Thoughts
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