Why Do Peacocks Have Tails – Creating Engaging Chatbot Experiences
summary
Defines a five‑step conversational design process (goals, users, use cases, persona, content) and shows where GPT helps and hurts: GPT speeds implementation and handles large FAQs but causes hallucinations and long unstructured answers, so designers set temperature, persona, and fallback rules. Gives concrete examples: Maggie (cardio bot that ingests blood pressure and follows a medically approved hypertension protocol), a Ghana WhatsApp bot that requires WhatsApp audio, and the empirical 80/20 rule for key use cases; emphasizes continuous optimization.
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chapters (6)
- 0:00Introduction to chatbot evolution
- 3:13Lessons from peacock tails
- 6:05Five-step conversational design process
- 12:30Defining chatbot persona
- 14:57Content principles for chatbots
- 21:36Continuous optimization and conclusion
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