Pitch Perfect: Winning Over Publishers
summary
The advice is concrete: start with market research and product analysis, build a heat list of publishers that actually fit the game, and tailor a visual deck around a one‑line hook and a verifiable unique angle. Run a friends and family test, iterate fast, and open publisher conversations at prototype to shorten funding time; timelines range from weeks to many months. Be ready to kill prototypes (Angry Birds reportedly tries ~50) and to vet contracts beyond headline money and short‑term support.
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