Game On: Mastering Licensing in the Gaming Sphere
summary
Licensing boosts short‑term engagement and revenue with concrete benchmarks: industry data shows an 11% DAU lift in the first week, Dead by Daylight’s Resident Evil and Ringu chapters drive 31% and 29% spikes, and licensed titles — only 9% of games — deliver ~25% of industry revenue, averaging an 8% revenue uplift. The process is research → business plan → outreach → deal terms (typical 10–15% royalty range, often with a minimum guarantee) → contract (commonly a two-year typical term) → development, coordinated marketing, and quarterly reporting.
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chapters (15)
- 0:00IP licensing in games
- 1:09Licensing accelerates growth
- 5:50IP collaborations impact
- 9:51IP-based games dominance
- 16:21Licensing deal process
- 18:30Selecting IP for your game
- 23:49Business plan and finance
- 26:19Outreach to IP owners
- 32:21Key licensing terms
- 37:38Contract negotiation phase
- 39:26Marketing with IP owner
- 42:17Long-term licensing management
- 44:29Licensing challenges
- 47:23Licensing pitfalls and risks
- 52:44Q&A