From Dream to Demo: The ABC's for Your Indie Studio

on YouTube ↗01h 00m

" summary

Argues that success depends on measurable choices not inspiration: start with the player (surveys, Reddit, LinkedIn), use outside‑in market research, and pick platforms by data (iOS > Google Play for spend). Recommends Agile weekly sprints and a weekly playable demo — Muddy Robot has a 15‑person team with a playable build in week one — because 96% of indie games fail to earn. Build fast, show metrics, then pursue players and investors.

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" chapters (10)

1. 0:00Introduction
2. 1:50Ambition vs passion
3. 10:21Player research in design
4. 17:50Weekly development sprints
5. 27:27Transparent internal communication
6. 30:55Marketing strategies
7. 36:37Player value focus
8. 40:07Compelling demo crafting
9. 45:04Summary
10. 45:26Q&A